More 2 Marketing

AI-native product organisation – Tools, Rituals, Hard Lessons In this podcast, we discussed the evolution of product organisations toward AI-native models, exploring how teams are shifting from traditional 10-15 person setups to smaller 4-8 person teams augmented by AI agents that handle 60-70% of execution tasks. The discussion covered how AI can automate workflows, generate insights, and reduce development timelines from weeks to hours, while highlighting potential risks such as quality issues and technical debt. The podcast detailed a typical day in an AI-native SaaS organization, including morning health checks, stand-ups, prototype sprints, and evening reflections, while emphasising the importance of proper tool selection and governance toprevent model drift and ensure successful implementation. Case studies from fintech and e-commerce sectors were shared to illustrate both successful AI adoption and failed implementations, underscoring the need for discipline andproper oversight in AI-native product organisations. Visit ⁠@more2marketing⁠   www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast – raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.