More 2 Marketing

Culture of Speed: Moving faster without losing the human edge — with Jeff Callan The podcast episode featured a conversation between Susan and Jeff about Jeff's newbook, "Culture of Speed: What stays human when AI outpaces us?" Jeff explained that the book was inspired by the rapid business acceleration during COVID and the subsequent rise of AI, leading him to explore how organizations can makebetter decisions faster while keeping humans in the loop. He described a framework of drivers, barriers, and balancers—such as risk, process, control, and quality—that affect organizational speed. Jeff emphasized that trust is foundational to speed, arguing that leaders should hire the right people, give them clear roles and resources, and then step back to measure results rather than micromanaging. He distinguished between raw speed and "net speed," which accounts for friction and the cost of errors, and highlighted the importance of psychological safety and human judgment in an AI-driven world. They discussed the value of "analog context"—the lived experience and sensory data that AI cannot capture—and agreed that while routine tasks can be automated, strategy and customer-facing interactionsshould retain human review. Jeff concluded by recommending that leaders focus on simplifying processes and increasing decision velocity to reduce barriers to speed. Linkedin https://www.linkedin.com/in/jeffcallan/Jeff CallanJeff Callan is the CEO of Tyghtwyre, a product management coach and author with more than 25 years of experience inproduct management and strategic leadership, working with organisations ranging from start-ups to Fortune 100 companies. His career has contributed to more than $1 billion in value for partners and customers, providing the practicalfoundation for his book, What Makes Great Products Great? In his latest book, Culture of Speed: What Stays Human When AI Outpaces Us?, Jeff explores how leaders can build organisations that move faster through trust, better decisions and a culture that keeps people at the heart of technologicalchange.Learn more at http://tyghtwyre.com/http://whatmakesgreatproductsgreat.com/New book sample https://whatmakesgreatproductsgreat.com/book-sample  Visit ⁠@more2marketing⁠   www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast – raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.